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Video Marketing Trends in 2024

From traditional television commercials in the 1960s to today’s YouTube, Vimeo and Facebook Live, it’s no secret that video has become a heavily consumed medium.

Let’s look at some video marketing trends in 2024. The stats, the benefits, the opportunity.

Not only is it convenient for the consumer, it also provides marketers with an attractive, very shareable medium to enable you to reach your exact audience.

Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.

These info-graphics share useful insights and statistics on video and user behavior surrounding it.

Why use online video marketing

Here are just a few of the highlights:

  • 75 Million people in the U.S. watch online videos everyday.
  • Merely mentioning the word ‘video’ in an email subject line, the click-through rate increased by 13%.
  • Nearly 50% of all video is watched on a mobile device.
  • In 2020, internet video traffic accounted for 82% of all consumer Internet traffic
  • Videos up to 2 minutes long get the most engagement.

Video drives on average 157% more free organic traffic from search engines.

video marketing drives leads and sales

Video gets 1200% more shares than text and image combined

marketer dude tv affordable video marketing

More than 500 million hours of videos watch each day just on YouTube alone

video on social media marketer dude


It is obvious that effective online marketing videos help drive traffic, engagement and sales.   If you would like some help putting together and effective video marketing strategy we would be happy to help you.


Thanks to designer, Joe Rinaldi for infographics


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